Replies to inquiries.
Letters written in response to inquiries are referred to as
solicited sale messages or replies to inquiries.
To promote goodwill and sales, your response to letters
about products and services should be prompt and cordial. Often companies
successfully use form letters to answer general inquiries. In some cases, a
form letter, or for the matter, a personal letter that does not answer all the
perspective customer’s questions does little to retain goodwill. If customers
cannot get specific answers, they will turn everywhere for both answers and
products.
Most inquiries concern products and services. Companies also
receive a variety of requests or inquiries from students working on curse
projects, researchers, organizations seeking information, and people seeking
answers to particular problems.
Insightful companies answer all reasonable inquiries
promptly, since at least, they know they are enhancing their images and
prompting goodwill while helping someone.
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