Euphemisms
The
act or an example of substituting a mild or indirect term for a harsh, blunt,
or offensive one is called euphemism. For Example, the idea of picking up
neighborhood garbage does not sound especially inviting. One who does such work
is often referred to sanitation worker or sanitation engineer. Contrasted with
garbage collector, these words have pleasant connotations. As such they are not
objectionable.
In
general, try to state your message without using words that might hurt or
offend your audience. Substitute euphemisms (mild terms) for those that have
unpleasant connotations. Gentle language will not change the facts, but it will
make them more acceptable.
Use
euphemism when the purpose is to present unpleasant thoughts politely and
positively ; avoid them when they will be taken as excessive and sarcastic.
- Instead of this Use This
- Toilet paper bathroom tissue
- High calories food high energy food
- Peon attendant
- Bawled out reprimand
- Used car resale cars
- Died passed away
- Cheap merchandise economy merchandise
- Mortician funeral director
0 تعليقات