What is Good will message and how to write an effective and Congratulation message in Business writing.
Goodwill building is an important
purpose of all business writing, but most letters, memorandums and other
writing material have additional purposes. For example a sale letter, which is
planned to sell a product or service must first build the buyer’s confidence in
the product or services in the seller. A collection letter, to be successful
must collect and also retain the customer’s goodwill. A memorandum to an
employees. Besides accomplishing its purpose of presenting information, ideas,
or instructions, should promote pleasant working relationships.
Special goodwill letter or memorandums
are those with the single purpose of building goodwill. They express
appreciation, congratulations, sympathy, welcome and good wishes.
The you attitude and positive
approach essential qualities of all business writing, are particularly
important in special good will messages. These messages must be sincere. If
they are written only maximize profits, they are not sincere. These messages
should be conversational, neutral, and an expression of your own thoughts.
Promptness in sending goodwill
messages is most important. They should be seen as soon after the event as
possible. On learning of the occasion for congratulations, sympathy, good
wishes, or appreciation immediately, write and mail a letter. Goodwill can be
lost if a message is received several weeks after an event occurs.
Conciseness is describe in
special goodwill messages. Usually there is not a great deal to say. Say it in
a pleasant, neutral manner and stop. The following are examples of some
occasions for special goodwill messages.
Simple of letter of Congratulations
EFU Life Assurance LTD
34-K Block 6 Pechs
Karachi
Fax #12345666
31st August 2017
Mr. Fahime Ahmad
House No02, Mohalla Kassori
Mdni wal Street No 3
Multan
Phone# 12345678
Dear Mr. Qadir,
Congratulations on your recent
appointment as accountant in atif & Sons limited. I learned of your
appointment at our convocation in vehari. I hope you will bring a great deal of
ability, enthusiasm and sincerity to this position.
Again, accept my warm congratulations
and best wishes.
Yours sincerely,
Nazir Ahmad
Sub Divisional Officer
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