What is Sales Letter and Kinds of Sales Letter for Business Writing


What is Sale letter how to write A business Sale letter and complete information about Sale letter and its types please stay with us and comments us for these efforts that what you like here and what you like to see more over here. 

A sales letter is the one written to sell goods or services. Persuasive request are treated basically as sales letters. Even a letter applying for a job is a sales letter. The writer is selling his or her abilities.
A sales letter is the most selective of all forms of advertising. But unlike press and television advertising, it aims to sell particular kinds of goods or services to selected types of customers. An effective sales letter convinces the reader that the purchase will be more valuable than the necessary cost.
What is Sales Letter and Kinds of Sales Letter for Business Writing

Kind of sales letters
  • a.      Solicited Sales Letters
  • b.      Unsolicited Sales Letters

Solicited Sales Letters

A solicited sales letter is sent to a prospect who has requested information about your products. Rather than having to work to get attention, you already have it. So you build on customers interests, persuading him or her to act.

Solicited sales letter are planned and written in much the same way as unsolicited ones. Except that less emphasis is given to obtaining the attention of the reader. The reader is already interested in produt or services.

Unsolicited sales letters

An unsolicited sales letter is written for direct mail campaign o sell a product or service. This kind of letter is most difficult to write because an organization sends an uninvited request to buy a product or services.

Writing unsolicited sales letter demands superior writing skills. Often your will work in conjunction with a marketing department or even an ad agency; they will make recommendations about the mailing lists, the timing, the core theme and the visual presentations of brochures and accompanying material.

Readers who have not made an inquiry need an attention getter. But when sales letter are sent to recipients who have expressed an interest or made an inquiry, writers, already have attention, they can begin quickly to give information. Aside from the attention getter, solicited and unsolicited sales letter employ the same pattern.

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